Consumer Attitude And Intention Toward Ridesharing

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H1, attitude positively affects purchase intention; H2, subjective norms po...

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Strategic Management: Consumer Behaviour: Attitudes.

Multiple Attributes Model Fishbein

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Figure 1. Conceptual model.

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Figure 2.Results of the research model.

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Figure 1. Research framework.

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perception of quality, and consumer attitudes toward the purchase intention.

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